I was looking through some notes on blog ideas and saw a piece of an email from Chris Brogan (very valuable weekly emails, BTW, and you can sign up here—and no, he doesn’t pay me). So, he wrote:
“You don’t have to do everything well. Do one thing well. Pare and outsource the rest. You can grow later, but most people try growing too early.”
I can still feel the anxiety that creeps in when I think that I have to grow, to pay the bills, for example. Whenever I act on that anxiety, it turns out to be frustrating and pretty much a waste of energy.
Take plants. They’ve got all the parts and processes to grow. The only things they require to “take action” are water, organic matter and minerals (food), and sunshine, all in moderate amounts. Oh, yes, and time. Bearing fruit takes time. Rush it and you ruin it. And if those support elements are not available, what do seeds do? They stay focused on who they really are, and wait. More time. They also don’t worry; living in the moment, the season, and the millennium simultaneously. Wow.
I could learn from that. We could, too. Folks who anxiously promote themselves and their businesses all the time without stopping to nurture their community and themselves are seriously wasting good energy. Think how many more customers you’d keep, and retain, if you invested in actual cordial relationships. As the folks in a recent podcast I was listening to (Mitch Joel’s Twist Image Podcast) said, people do business with those they know, like, and trust. Period. First and foremost.
Plant some roots in your community (real and/or virtual), become the one we know, like, and trust, then wait. It does get better, and even profitable. Over time. 🙂
Derek Coburn—Just ’cause he was interviewed on two of the three podcasts I actually listen to regularly (Brogan’s The Owner’s Mind, and Joel’s Twist Image Podcast), and for good reason (even besides the new book promo). Derek’s ideas on networking are well worth a listen.
Brogan and Joel!?! What a great synchronicity! As I was looking up links to the aforementioned gentlemen’s podcasts, I noted that Joel’s current interview (as of May 11, 2014) is with Chris Brogan! I know what I’ll be listening to when I go out on errands next time (I listen to both of these podcasts on Stitcher Radio on my phone).